AS/NZS ISO 20252 Market & Social Research

The Australian Market & Social Research Standard (AS/NZS ISO 20252, or commonly, ISO 20252) was published by Standards Australia in January 2007, replacing the earlier Standard AS 4752.

This standard has over 300 "shall" compliance points. We encourage all buyers and users of market and social research to purchase or at least be familiar with the standards.

AMSRO has developed support documentation and training sessions to assist member companies to gain the ISO standard. More information can be gained by asking the Executive Director, Jane Gregory: jane@amsro.com.au. 

The adoption of consistent, standardised process in an AS: ISO 20252 based Quality Management System:

• enhances the management of risk
• increases efficiency and productivity
• improves product and service quality
• improves buyer confidence
• increases loyalty and satisfaction
• is a model to reflect the professionalism of your organisation
• assists in the protection of respondent privacy
• becomes a training platform for new employees
• fosters a culture of quality/continuous improvement
• confirms your organisation's commitment to quality assured processes internationally and
• increases opportunities for international business
• brings professionalism to our industry

In addition, it can assist in:

• reducing waste
• streamlining processes and avoid duplication
• minimising exposure to risk and
• reducing staff turnover

Answers to frequently asked questions about ISO 20252 are available here.

AS/NZS ISO 20252 for small companies

Small companies are defined as organisation employing under 5 full time staff members, with only one office and with limited services provision such as project management or consultancy only or data collection only. The final terms of this definition are at AMSRO's discretion.

Small companies who are not AMSRO members pay the usual fee for the Standard but AMSRO offers them access to the general documentation for the Standard at no charge. The services of Cruse Partnership are also available to them at the usual day rate.

For more information, and to find out how we can help, please email us on info@ncsi.com.au, or call on 1300 856 554.