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ISO 26362: Access Panels in Market, Opinion and Social Research
The Australian Standard for access panels in market, opinion and social research (AS: ISO 26362) was published by Standards Australia in December 2009.
The Standard specifies the terms and definitions as well as the service requirements for organisations and professionals who own and/or use access panels for market, opinion and social research. It develops the criteria against which access panel providers can be evaluated and against which the quality of access panels can be assessed.
It applies to all types of access panels whether recruited or used online (eg via the internet) or offline (eg via telephone, postal or face-to-face). Access panels are becoming a key tool of market, opinion and social research. This standard supports this evolution by providing definitions and requirements to increase the quality and efficiency of access panels as well as providing internationally harmonized criteria to facilitate comparison of the results of access panels worldwide.
ISO 26362:2009, Access panels in market, opinion and social research – Vocabulary and service requirements, provides definitions and guidelines for good practice, tackling issues such as recruitment, validation of identity, size and profile of panels. Its application will help address any limitations and exploit their potential to the fullest. The standard can also be used to evaluate access panels and assess their quality.
The standard provides a lot more than just the bare minimum requirements for good research practice and adopts a flexible approach to ensure its applicability in all countries.
ISO 26362:2009 is based on and should be used in conjunction with the more generic ISO 20252:2006, Market, opinion and social research – Vocabulary and service requirements.
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